Showing posts with label Projects. Show all posts
Showing posts with label Projects. Show all posts
 As they say, this is the grandest and most instagrammable party that has ever happened in CDO. 
Here's an outdated  post or a glimpse of what happened from the last The Nest CDO grand opening.

About The Nest CDO:
Tucked away from the busy streets of Cagayan de Oro, The Nest is one of the many modern-day lifestyle hubs to enter the country's dining scene. Sparking the interest of curious foodies since it opened last June 2016. The Nest, carries two exciting food destinations, namely, Maison de Bon Bon and Giuseppe Pizzeria & Sicilian Roast. It's the best of both worlds and people just can't get enough of its French inspired cuisine and Authentic Italian Recipes. More on www.thenestcdo.com


Guests are preparing for the event

A very elegant set design with LED and cocktail tables

Delightful food set up from Maison de Bonbon

Great music played by DJ Jill and DJ Red

An outstanding performance from CDO's best performers- Muriel Lomadilla and Arthur Neri



Hosted by yours truly and James Tubeo
 TBH I never really wanted to host the event but given that it was I who arranged and has the idea on the flow of the program, this left me with no choice. We hosted the event on the spot due to some unforeseen circumstances. Big thanks to James for really helping us pull this event off.

Mr. Henrik Yu (owner of The Nest Cdo) & Chef Giuseppe (owner of Giuseppe Pizzeria & Sicilian Roast)
*Fashion and food combined showcasing Gil Macaibay III 's design and The Nest CDO's Signature dishes.


Gil Macaibay III


Laureen Uy, Nicole Andersson, Vern Enciso, Verniece Enciso and Camille Co with their short yet
sweet message to Kagay-anons


Thank you Ladies for gracing our event!

Organizers
 I couldn't be more thankful to you guys for making this event possible.

All these beautiful images captured by Studio 8, Jacas Photography and Jeff Talita Photography
Visit thenestcdo FB page to see more





It was indeed a successful fun-filled meet and greet event with today's leading digital influencers in the country- Laureen Uy, Camille Co, Nicole Andersson, Vern Enciso and Verniece Enciso at Maison de Bon de Bonbon Restaurant last July 23, 2016. Together with the winners of our #Thenestcdo online contest, everyone gets really excited to see their favorite digital icons and listens to their pieces of advice about life, fashion and of course, into blogging.

If I am to share how I am feeling at that very moment, it's really indescribable. I've never imagine to see all of my favorites into one setting and a challenge chance to organize the said event for them!

(From left to right) Vern Enciso, Laureen Uy, Nicole Andersson, Camille Co, Verniece Enciso

Thanks to James Tubeo for hosting the event, Jezyl Butaya and Grace Dy (brand officers) for initiating other internal activities, Vic Madriaga as our social media strategist, Micheal Sy as our videographer and Mikko Mahinay (MIA) as our PR officer.


It was an exclusive and intimate event where winners get to see upclose with these influencers at the center of the long table.



Here I am to Share 4 things I've Learned:

No one starts off being excellent
As you can see on their respective accounts, all their content emphasizes a great quality of images, videos and blog posts. Because admittedly, readers won't stop by your page unless you create visually appealing material with a substantial content. But before they become proficient at what they do, they allow themselves to be a beginner; Enciso sisters thoroughly share to practice, get out and shoot every day and learn what you do best.

Be Your Authentic Self
"To be authentic is not to allow a situation or person to change you, unless for the better." Camille Co said. In this digital world, it is really hard to compete with others, as with anything else, you have to focus on being the best you by affirming your potential, shrug off public opinion and building the best business for yourself and to your readers. 


Never be afraid to make mistakes
I remember Laureen Uy mentioned that before, there are some styles that she regretted posting online because she puts too much accessories. But one thing she wanted to share is to learn from every mistakes you make. Experience will always be a good teacher. And it is really important to know what kind of style you're in because it then reflects you as a person. Research well, try different trends and surround yourself with good people who can mentor you. Hence, whatever makes you look good makes you feel good.

On handling bashers

Bashers will always be there. Some are even really mean but don’t take it too personally. It takes time to get used of it. As what Nicole Andersson said "Minsan ang sarap ng patulan pero you know what, just appreciate them." For every troll, there are a thousands of people who value what you do.

Beautiful food set up and delicious hors d'oeuvres by Maison de Bonbon

To God be the Glory!

All photo credit to: Jeff Talita Photography
One of the marketing initiatives for the soft opening of The Nest CDO is to invite bloggers and influencers. And for the first time, I had this opportunity to worked with these two leading lifestyle bloggers- David Guison and Vina Guerrero. 
David Guison and her girlfriend, Vina Guerrero for  soft opening of The Nest CDO. 
Looking at these two, definitely matches the concept of the brand.

All thanks to our PR officer who reaches out to them and gladly received a positive response. 
photo source: preview.ph 
David Guison is the founder of top menswear blog DG MANILA. Launched in 2009, David has consistently produced quality content for his brand covering different fields from fashion, food, fitness, tech, grooming and travel... More on his blog www.dgmanila.com


Photo source: Vina Guerrero IG Post

Vina Guererro is a fashion and lifestyle blogger who is known for having a white-colored minimalist instagram feed that wows everyone and thus inspires with her versatile sense of style being shared on her blog.

David Guison has 100k+ and has Vina Guerrero 40k+ IG followers.

We then run a user-generated content (UGC) campaign with our branded hashtags #VividAtTheNest #TheNestCdo. Participants shall share a post on Instagram and then tag our official page @thenestcdo with our branded hashtags. Winners will get a chance to join our Meet and greet with David and Vina to be held at Maison de Bon Bon, The Nest last June 2016. 





 See David Guison and Vina Guerrero's Instagram and Twitter postings respectively. Inviting their fans for an exclusive meet and greet.




For just about 4 days running the IG contest, we almost had a hundred of repost, and 48 participants. The followings of thenest.cdo on instagram has also increased to 200%

Meet and Greet with #VIVID with The IG Winners and marketing team

Of course, I shouldn't missed a chance to have a  photo with these 2 faves <3

To see the what happens from the last meet and greet, here's our our campaign video edited by Micheal Sy. Click this hashtag: #ViVid at The Nest

#Vivid at The Nest

by on 8:13 AM
One of the marketing initiatives for the soft opening of The Nest CDO is to invite bloggers and influencers. And for the first time, I ha...
Now, this last marketing activity is so dear to me. Despite the almost-canceled-planned due to some unforeseen circumstances, we're happy that we're able to pull it off.

Thanks to my never-give-up inday attitude which pushes me so hard to continue this almost a month-long planned activity. Since Missy Bon Bon kiosk is strategically located at the departure area of Laguindingan Airport, we gave out hundreds of pastel boxes to every passenger. See how excited and proud we were in sharing this sweet treat with them. Watch until the end ;)



And I still get the same chill watching the video. Overwhelmed by the positive feedback and online engagement (almost 50k facebook views) and offline results; seeing the reactions of those who were able to receive and those who are happy with the kind of initiative we made are worth more than a dollar of happiness and we are so humbled



So blessed I got the best team! <3

This wouldn’t be possible with the coordination of our kiosk manager Ms. Bevirlyn Galupo, admin officers of Laguindigan airport for allowing us to celebrate our 6th anniversary (I know how tight the security is), kudos to the security head and personnel as well for assisting us in placing the pastel boxes on the conveyor belt. And of course, my teammates at this project– Johari, AJ and the best videographer in town- Micheal Sy! Without you guys, things will never turn out so well.

PS.. Including me in the video was never in the plan. A light makeup, spontaneous scripts and sudden change of some concepts are just one of the challenges me and the team encounter. 
Happy birthday Missy Bon Bon! And I’m so glad to be part of another milestone of this brand I’ve been handling for months now. I’d like to share the (3/3) different marketing initiatives we’ve made:

Mktg Activity (1/3) Pre Event Media Night Launching

A pre-anniversary party was held with media and influencer guests, including the 2016 Ms CDO 2015 royal court, fellow bloggers, friends from the media, loyal customers, partnered brands such as Spruce and Mags, we invited them to a Gelato All You Can at Missy Bon Bon Garden.

Before our branch runs out for a gelato ,  just kidding, we let our guests be the first splurge themselves to an unlimited gelato. Pistachio, blueberry, chocolate, bubblegum are some of the gelato flavors  at that night. 


Thank you to Mags for the photo wall, DJ Red and Ms J for spinning great music.



Check out this video created by Michael Sy: 


Media and Partners Gathering 

Mktg Activity (2/3) Gelato All You Can

So the day has come to definitely splurge yourselves to a Gelato-all-You-Can! This is for the first time that Missy Bon Bon offers this to everyone all for Php 299! Tickets are sold out as well and we are overwhelmed by all their responses.

See how everybody is excited and are lining up even an hour before we open to the public our gelato-all you can! 







Together with our LKK main branch, we also celebrated at our Davao City branches. Thanks to our well-coordinated managers for making this possible.

While everyone is so excited and getting all the gelato flavors they want, my team and I are in the midst of fulfilling our last and nerve wrecking video project. See Mktg Activity (3/3) Airport Commercial Video in my next post. This is the activity that I almost cried/emotional due to unforeseen circumstances. Find out how this almost didn’t turn out something right, really right. 

It's been 7 months from the day we launched our micro enterprise-Foodie Company. And it's completely more than what we expected. Engaging into business is a tough job as it requires much money, time and effort. We realized that such of our business plans and proposed strategies that we already prepared beforehand will not totally be implemented for as business grows, you need to adjust, adapt and think more innovative ways to attract customers, increase sales and gain profit. 

A month ago, our finance manager gives us the certain budget allocated for marketing. It's very limited and I, as the promotions manager, was challenged to somehow think of some better ways that could create an effective marketing activities with less effort or cost yet creates a higher impact whether to attract people's attention or encourage them to purchase it. 

Marketing doesn't have to be costly especially for micro or medium enterprise or even for some startup company. You just have to secrete those creative or new concepts/resources you and your work teams have and implement it together to see better result. 

And from the previous operating months, we come up for some small marketing budgets like this...
  • Start a blog
This is to increase online visibility.


  • Leverage social networks 
The company created its facebook page as a means to market their product, post more updates and getting in touch with its current and prospect customers.
www.facebook.com/fsfoodie

  • Attend to some events 

KUMBIRA 2014 
Foodie Company is very thankful for the Student Entrepreneurship Center Committee for the chance to participate Kumbira 2014. 
Kumbira is a professional and student annual culinary show and live competition held in Cagayan de Oro,Mindanao, Philippines.[1] It is the largest culinary event in Mindanao, lasting for three days (wikipedia.com)
Aside from competition, it also has exhibits of different business establishment. This gives us a chance to expose our product through exhibit thus be able to see and experience various culinary work.
FS Bazaar in XU 
Launching all the micro enterprise of fourth year students.
  • Practice enhancing customer service skill. 
It's the cheapest thing we could do as word of mouth from customer creates higher impact.



  • Create promos, discounts and diversifying to new products. 
  

    

There are some proposed strategies that are yet to be implemented.