One of the marketing initiatives for the soft opening of The Nest CDO is to invite bloggers and influencers. And for the first time, I had this opportunity to worked with these two leading lifestyle bloggers- David Guison and Vina Guerrero.
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| David Guison and her girlfriend, Vina Guerrero for soft opening of The Nest CDO. Looking at these two, definitely matches the concept of the brand. |
All thanks to our PR officer who reaches out to them and gladly received a positive response.
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| photo source: preview.ph |
David Guison is the founder of top menswear blog DG MANILA. Launched in 2009, David has consistently produced quality content for his brand covering different fields from fashion, food, fitness, tech, grooming and travel... More on his blog www.dgmanila.com
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| Photo source: Vina Guerrero IG Post |
Vina Guererro is a fashion and lifestyle blogger who is known for having a white-colored minimalist instagram feed that wows everyone and thus inspires with her versatile sense of style being shared on her blog.
David Guison has 100k+ and has Vina Guerrero 40k+ IG followers.
We then run a user-generated content (UGC) campaign with our branded hashtags #VividAtTheNest #TheNestCdo. Participants shall share a post on Instagram and then tag our official page @thenestcdo with our branded hashtags. Winners will get a chance to join our Meet and greet with David and Vina to be held at Maison de Bon Bon, The Nest last June 2016.
See David Guison and Vina Guerrero's Instagram and Twitter postings respectively. Inviting their fans for an exclusive meet and greet.
For just about 4 days running the IG contest, we almost had a hundred of repost, and 48 participants. The followings of thenest.cdo on instagram has also increased to 200%
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| Meet and Greet with #VIVID with The IG Winners and marketing team |
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To see the what happens from the last meet and greet, here's our our campaign video edited by Micheal Sy. Click this hashtag: #ViVid at The Nest
#Vivid at The Nest
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One of the marketing initiatives for the soft opening of The Nest CDO is to invite bloggers and influencers. And for the first time, I ha...
