It makes you feel proud to be in a brand whom you have been working for now being recognized with a reputable organization/company that acknowledges its products, quality and service to the customers. Just so last August 2016, Mindanao Gold Star Daily awarded Missy Bon Bon as the Best Delicacy 2016.

Keeping this post for keeps. I'm so glad to see the whole marketing team with our manager on a newspaper feature.





It was indeed a successful fun-filled meet and greet event with today's leading digital influencers in the country- Laureen Uy, Camille Co, Nicole Andersson, Vern Enciso and Verniece Enciso at Maison de Bon de Bonbon Restaurant last July 23, 2016. Together with the winners of our #Thenestcdo online contest, everyone gets really excited to see their favorite digital icons and listens to their pieces of advice about life, fashion and of course, into blogging.

If I am to share how I am feeling at that very moment, it's really indescribable. I've never imagine to see all of my favorites into one setting and a challenge chance to organize the said event for them!

(From left to right) Vern Enciso, Laureen Uy, Nicole Andersson, Camille Co, Verniece Enciso

Thanks to James Tubeo for hosting the event, Jezyl Butaya and Grace Dy (brand officers) for initiating other internal activities, Vic Madriaga as our social media strategist, Micheal Sy as our videographer and Mikko Mahinay (MIA) as our PR officer.


It was an exclusive and intimate event where winners get to see upclose with these influencers at the center of the long table.



Here I am to Share 4 things I've Learned:

No one starts off being excellent
As you can see on their respective accounts, all their content emphasizes a great quality of images, videos and blog posts. Because admittedly, readers won't stop by your page unless you create visually appealing material with a substantial content. But before they become proficient at what they do, they allow themselves to be a beginner; Enciso sisters thoroughly share to practice, get out and shoot every day and learn what you do best.

Be Your Authentic Self
"To be authentic is not to allow a situation or person to change you, unless for the better." Camille Co said. In this digital world, it is really hard to compete with others, as with anything else, you have to focus on being the best you by affirming your potential, shrug off public opinion and building the best business for yourself and to your readers. 


Never be afraid to make mistakes
I remember Laureen Uy mentioned that before, there are some styles that she regretted posting online because she puts too much accessories. But one thing she wanted to share is to learn from every mistakes you make. Experience will always be a good teacher. And it is really important to know what kind of style you're in because it then reflects you as a person. Research well, try different trends and surround yourself with good people who can mentor you. Hence, whatever makes you look good makes you feel good.

On handling bashers

Bashers will always be there. Some are even really mean but don’t take it too personally. It takes time to get used of it. As what Nicole Andersson said "Minsan ang sarap ng patulan pero you know what, just appreciate them." For every troll, there are a thousands of people who value what you do.

Beautiful food set up and delicious hors d'oeuvres by Maison de Bonbon

To God be the Glory!

All photo credit to: Jeff Talita Photography
One of the marketing initiatives for the soft opening of The Nest CDO is to invite bloggers and influencers. And for the first time, I had this opportunity to worked with these two leading lifestyle bloggers- David Guison and Vina Guerrero. 
David Guison and her girlfriend, Vina Guerrero for  soft opening of The Nest CDO. 
Looking at these two, definitely matches the concept of the brand.

All thanks to our PR officer who reaches out to them and gladly received a positive response. 
photo source: preview.ph 
David Guison is the founder of top menswear blog DG MANILA. Launched in 2009, David has consistently produced quality content for his brand covering different fields from fashion, food, fitness, tech, grooming and travel... More on his blog www.dgmanila.com


Photo source: Vina Guerrero IG Post

Vina Guererro is a fashion and lifestyle blogger who is known for having a white-colored minimalist instagram feed that wows everyone and thus inspires with her versatile sense of style being shared on her blog.

David Guison has 100k+ and has Vina Guerrero 40k+ IG followers.

We then run a user-generated content (UGC) campaign with our branded hashtags #VividAtTheNest #TheNestCdo. Participants shall share a post on Instagram and then tag our official page @thenestcdo with our branded hashtags. Winners will get a chance to join our Meet and greet with David and Vina to be held at Maison de Bon Bon, The Nest last June 2016. 





 See David Guison and Vina Guerrero's Instagram and Twitter postings respectively. Inviting their fans for an exclusive meet and greet.




For just about 4 days running the IG contest, we almost had a hundred of repost, and 48 participants. The followings of thenest.cdo on instagram has also increased to 200%

Meet and Greet with #VIVID with The IG Winners and marketing team

Of course, I shouldn't missed a chance to have a  photo with these 2 faves <3

To see the what happens from the last meet and greet, here's our our campaign video edited by Micheal Sy. Click this hashtag: #ViVid at The Nest

#Vivid at The Nest

by on 8:13 AM
One of the marketing initiatives for the soft opening of The Nest CDO is to invite bloggers and influencers. And for the first time, I ha...
Truly with a bang! Not just once but twice! We invited Jomie Hospital and his team to perform at Boy Zugba Corrales.

Proudly a Butuan-on, Jomie Hospital, a 23-year old online personality from the city of Gingoog is sharing his wit and talent through his well crafted, witty and funny relatable videos across the social media. He is well known for his comical skits and well-played characters together with  his brother Abing and Madam Cece (screen name).

After MMKD's outstanding live performance, we made an intensive research on how we can invite Jomie other than messaging him on FB. Like other famous online personalities, it is a great challenge to get notice given that he has high and active online engagements. Luckily, we have Sir Vic, who once worked with Jomie, helped us in getting in touch with him.

Jomie and his team are so excited about their FIRST on-stage performance.

Groufie with the Hospital's before their performance

Credit: Boy Zugba Page | Layout by Jezyl Butaya 



Photo credit: Jomie Hospital FB page 

We're overwhelmed with those positive responses and requests from our online audience and with that, we bring them once again to another performance. This time, we have now have Madam Cece ;)






Video from Jomie Hospital Youtube page

Not everyone knows who Mayman Ka Dhai (MMKD) is. This group of Dhai (slang for a girl) composed of Steffi Jardin and Meunnie Cullantes.

MMKD is one of the few rising bisaya online sensation taking every millennial to a new level of practical parody videos. With almost 100k Facebook followers and has a very high engagement, these individuals are slowly and consistently establishing their name in the vlogging world.

One video that made them popular is the How to Be a Fashion Blogger which has approx. 100k views, a thousands of engagements attracting every young how to pose like pro and showing –unfiltered life of a blogger.

Now as Boy Zugba, a proudly Kagay-anon restaurant supports Bisaya Artist, we invited Steffi and Meunnie to perform on stage to Boy Zugba's every Friday Night Show “Tara Go Its Beerness”. With great anticipation as this will be their “First Live” performance, these two never missed any funny skits from their popular videos now turned live show for their fans.

Indeed, it was a fun and full packed performance almost everyone demands a second round. It’s funny how I just randomly scroll to my FB page and share it with the team, then it turns out to be a major special event for the brand. This is great opportunity to boost bisaya talents and be connected with their CDO fans.

Photo credit: Steffi Jardin


Thank you sir Vic Madriaga for the feature:





Now, this last marketing activity is so dear to me. Despite the almost-canceled-planned due to some unforeseen circumstances, we're happy that we're able to pull it off.

Thanks to my never-give-up inday attitude which pushes me so hard to continue this almost a month-long planned activity. Since Missy Bon Bon kiosk is strategically located at the departure area of Laguindingan Airport, we gave out hundreds of pastel boxes to every passenger. See how excited and proud we were in sharing this sweet treat with them. Watch until the end ;)



And I still get the same chill watching the video. Overwhelmed by the positive feedback and online engagement (almost 50k facebook views) and offline results; seeing the reactions of those who were able to receive and those who are happy with the kind of initiative we made are worth more than a dollar of happiness and we are so humbled



So blessed I got the best team! <3

This wouldn’t be possible with the coordination of our kiosk manager Ms. Bevirlyn Galupo, admin officers of Laguindigan airport for allowing us to celebrate our 6th anniversary (I know how tight the security is), kudos to the security head and personnel as well for assisting us in placing the pastel boxes on the conveyor belt. And of course, my teammates at this project– Johari, AJ and the best videographer in town- Micheal Sy! Without you guys, things will never turn out so well.

PS.. Including me in the video was never in the plan. A light makeup, spontaneous scripts and sudden change of some concepts are just one of the challenges me and the team encounter. 
Happy birthday Missy Bon Bon! And I’m so glad to be part of another milestone of this brand I’ve been handling for months now. I’d like to share the (3/3) different marketing initiatives we’ve made:

Mktg Activity (1/3) Pre Event Media Night Launching

A pre-anniversary party was held with media and influencer guests, including the 2016 Ms CDO 2015 royal court, fellow bloggers, friends from the media, loyal customers, partnered brands such as Spruce and Mags, we invited them to a Gelato All You Can at Missy Bon Bon Garden.

Before our branch runs out for a gelato ,  just kidding, we let our guests be the first splurge themselves to an unlimited gelato. Pistachio, blueberry, chocolate, bubblegum are some of the gelato flavors  at that night. 


Thank you to Mags for the photo wall, DJ Red and Ms J for spinning great music.



Check out this video created by Michael Sy: 


Media and Partners Gathering 

Mktg Activity (2/3) Gelato All You Can

So the day has come to definitely splurge yourselves to a Gelato-all-You-Can! This is for the first time that Missy Bon Bon offers this to everyone all for Php 299! Tickets are sold out as well and we are overwhelmed by all their responses.

See how everybody is excited and are lining up even an hour before we open to the public our gelato-all you can! 







Together with our LKK main branch, we also celebrated at our Davao City branches. Thanks to our well-coordinated managers for making this possible.

While everyone is so excited and getting all the gelato flavors they want, my team and I are in the midst of fulfilling our last and nerve wrecking video project. See Mktg Activity (3/3) Airport Commercial Video in my next post. This is the activity that I almost cried/emotional due to unforeseen circumstances. Find out how this almost didn’t turn out something right, really right.